Nurturing Your Niche and Building Trust

As a Trauma-Informed Coach, you have already set yourself apart by narrowing your focus to a specific niche. But how do you ensure your business success? The answer lies in further refining your place; the narrower it becomes, the more comprehensive your reach and impact.

Narrowing your niche lets you become known for your expertise in a specific arena. Here are some examples: Susan Hogarth, a Trauma-Informed Coach working alongside Families with Gifted and At Risk Youth. Brad Hardie, a Trauma-Informed Coach specializing in Stress and Chaos Management. Moving the Human Spirit, a Trauma-Informed Coaching Organization specializing in Military, First Responders and Indigenous Communities. By focusing on a specific audience, you position yourself as the go-to expert in their unique challenges and experiences.

To support your journey, I invite you to watch our YouTube video “Defining Your Niche Market”. It offers valuable insights and guidance on narrowing your focus and finding your place of impact.

These principles below resonated deeply with our journey in building MTHS into a thriving and sustainable business. From the beginning, Brad and I envisioned MTHS as a collective of like-minded individuals who would grow, thrive, and show up daily in their unique gifts.

One fundamental principle we’ve embraced is the relationship-based approach to sharing our knowledge. We believe that passing along our expertise builds a foundation of trust with potential clients. This trust and our confidence in what we offer create a strong bond. As a result, clients see us as reliable sources and return to us repeatedly.

Building trust is a fundamental element of business success. Whether you’re selling your coaching services or expanding your business, adopting a relationship-based mindset is the fertile ground for success. Together, we contribute to the more significant collective movement of Trauma-Informed Coaching.

Remember, business success is not just about making sales. It’s about nurturing long-term relationships based on trust and providing valuable support to those who need it. Embrace your niche, build confidence, and watch your impact grow. Let us continue this journey together, creating transformative change within the coaching industry and the lives of our clients.

Believe You Can

This belief must extend beyond just your products and services; it should encompass your entire company and the fantastic people who work alongside you.

As you start your coaching business, you will face many challenges in the beginning. You are possibly grappling with finding our proper niche, where you could make a profound impact. However, once you discover your passion, everything will change. It will be that belief that propels you forward.

So, we encourage each of you to “Believe You Can”. You can find your unique niche within the Trauma-Informed Coaching field, which aligns perfectly with your passion and expertise. When you wholeheartedly embrace this belief, you open yourself to endless possibilities. It ignites the fire within you to push boundaries, challenge norms, and innovate. Believe You Can, and you will embark on a growth, success, and fulfillment journey.


  • How do you think discovering and embracing your passion can impact your coaching journey?
  • Are there any concerns or doubts that you believe might hinder your ability to fully embrace the “Believe You Can” mindset, and how do you plan to address them?

Create the Right Environment

Surround yourself with a supportive network of people who believe in your vision and dreams. Your loving spouse, family members, and friends can be your pillars of strength during challenging times. Embrace the Bumps: Building a successful coaching business may have ups and downs, but don’t lose heart. Keep pushing forward, just like a boulder on a teeter-totter. Stay focused on your goals and stay resilient.


  • What does your environment look & feel like?
  • Who are the key individuals in your life, whether personal or professional, that you consider part of your supportive network?

Network and Collaborate

Connect with other successful individuals through networking and joining the correct associations. Surround yourself with positive influences and stay away from negative people. Consider having a mentor, business partner, or someone to bounce ideas off. Collaboration can ease stress and make the journey more enjoyable.

Remember, success is not a solo journey. It’s about finding the right people to support and grow with you. Together, you can achieve greatness and make a lasting impact in the coaching industry.


  • Can you share an experience where networking or joining a particular association had a significant impact on your coaching journey? How did this connection contribute to your growth or success?
  • In building your coaching business, have you considered having a mentor, business partner, or someone you can collaborate with to enhance your journey? If so, how do you envision this collaboration benefiting your goals and aspirations in the coaching industry?

Stay Curious and Keep Learning

Embrace the power of continuous learning. Staying updated with new information is crucial for success in a rapidly evolving world. Be committed to providing the best environment.


  • What are you doing to remain curious?

Create a Vision for Success

Success doesn’t always come knocking on a predictable day, so be prepared every day. Educate yourself, set goals, and plan the steps to achieve them. Learning and goal-setting are the keys to being ready for success.

Keep Your Vision Alive: Success is unique for each of us.


  • Success means something different to everyone. What does success mean to you?
  • How will you keep it in the forefront of your day?

Unlock Your Value

The marketplace rewards value, so aim to become increasingly valuable.

Start by giving generously and becoming known as a helpful resource. Your worth is tied to your knowledge and willingness to support others. Remain in the mindset of giving back and making a positive impact.


  • How are you creating value?

Empower with Solutions

Being a reliable problem-solver paves the way for business success.

Prospects seek answers, not just facts. To provide answers, you must possess in-depth knowledge of your field and present it in a way that resonates with your prospects. Take pride in delivering unmatched expertise and making every interaction stand out.


  • Can you describe a situation in your career where your ability to provide effective solutions made a significant difference for a client?
  • What specific steps did you take to ensure your expertise resonated with their needs?

Embrace Opportunities & Seize the Moment

Opportunities often present themselves unexpectedly. Keeping an open mind and a positive attitude allows you to recognize and seize these valuable opportunities. Embrace the art of capturing the moment.


  • How and when are you embracing opportunities?
  • What might that look like?

Taking Responsibility is a Cornerstone of Success

Blaming others holds us back while taking ownership of our actions propels us forward. Success and blame are inversely related—the less blame, the more success. To achieve great heights, do the job yourself, regardless of challenges. Avoid blaming others or yourself. Instead, embrace responsibility for your actions and decisions.

Successful individuals assume responsibility for everything they do and everything that happens to them. By adopting a mindset of responsibility, you empower yourself to overcome obstacles and achieve your goals with unwavering determination.


  • Can you share a specific instance where taking responsibility for a situation or decision in your coaching career had a notable impact on your progress or results?
  • How did this mindset of responsibility help you overcome challenges and achieve your goals?

Take Action & Make Mistakes

Taking action is the bridge that connects plans and goals to success. Nothing happens until you take steps to make it happen—every day. While having a vision is essential, we also understand the importance of letting go of the outcome and being open to something even better happening. Focus on continuous growth, learning, and improvement. Staying in the conversation and consistently moving forward will create a powerful momentum that propels you toward your goals. Remember, action is the key to transforming dreams into reality.

And when it comes to mistakes, we cannot stress this enough: embrace them as learning experiences. Rather than seeing mistakes as failures, see them as valuable lessons not to be repeated. Each misstep is an opportunity for growth and self-improvement. So, don’t be afraid to take action and make mistakes—view them as stepping stones on your path to greatness.


  • Can you share an example from your career were taking consistent action, even in the face of uncertainty, led to a significant breakthrough or success? How did your commitment to continuous growth and learning contribute to this achievement?
  • Mistakes are often seen as setbacks, but as you’ve mentioned, they can be valuable learning experiences. Could you recount a recent mistake you made and how you turned it into a valuable lesson for your personal and professional growth? What changes or improvements did you implement as a result of this experience?

Willing to Take Risks

This is the most crucial factor. No risk, no reward. Taking chances is a common thread among every successful person. Most people won’t take risks because they fear the unknown. However, people avoid risks because they lack the preparation and education that breed self-confidence and self-belief to take a chance. Risk is the basis of success. To succeed, you’d better be willing to take risks.

Remember, embracing risks opens up new opportunities and fosters growth. So, don’t hesitate to take chances on your journey to success. The rewards of taking risks are often the stepping stones to achieving your dreams and creating a meaningful impact in the world.


  • How do you balance the willingness to take risks with the need for careful consideration and preparation in your coaching business?
  • Are there specific strategies or methods you use to evaluate and mitigate risks effectively while still pursuing your goals and dreams?

Balance Yourself

Your physical, spiritual, and mental health are vital to success. Take time to plan your schedule in a way that allows your personal goals to harmonize with your work goals.

Achieving success is not just about professional accomplishments; it’s also about nurturing your well-being. Take care of your physical health through regular exercise, proper nutrition, and sufficient rest. Nurture your spiritual side by engaging in practices that bring you peace and clarity, whether meditation, spending time in nature, or pursuing hobbies that uplift your spirit.

Equally important is maintaining your mental health. Cultivate a positive mindset, surround yourself with uplifting influences, and seek support or guidance when needed. Remember, a balanced and centred self is better equipped to handle challenges and maximize opportunities.

By integrating your personal and work aspirations, you create a harmonious life where both aspects complement and support each other. Strive for this balance, and you’ll find that success becomes even more fulfilling and sustainable. Take the time to care for yourself; you will enrich your journey to success with well-being, purpose, and joy.


  • Are you currently creating a work/life balance?
  • How might you do that? What does that look and feel like?

Stick at it Until You Win

One of the most common reasons for failure is giving up too soon. Don’t let that be your story. Once you’ve made a plan, commit to seeing it through.

Success often requires persistence and resilience. There may be obstacles and setbacks, but remember that every challenge is an opportunity to learn and grow. Stay focused on your goals and keep pushing forward, even when faced with difficulties.

So, stick at it until you win, and remember that every step you take brings you closer to your dreams. Celebrate your progress along the way, and embrace the journey of growth and achievement. Your determination and commitment will lead to a bright and fulfilling future.


  • Have you ever encountered a situation where you needed to adjust your initial plan or goals? How did you determine when it was necessary to adapt your approach, and how did this flexibility contribute to your overall success?
  • What role does celebrating small victories and progress play in staying motivated and persistent? How do you incorporate celebration into your journey toward success?

Developing and Maintaining a Positive Attitude

A positive attitude is like a beacon of light that illuminates the way to success. It makes the journey more accessible and enjoyable, even facing challenges. When you approach life & work with positivity, you cultivate resilience, creativity, and the ability to find solutions even in the most challenging situations.

Positive thinking not only enhances your well-being but also influences those around you. People are naturally drawn to positive individuals, creating a supportive network that can propel you towards your aspirations. Remember that a positive attitude is a choice.


  • What strategies or practices do you personally employ to shift your mindset towards positivity, especially during challenging times?
  • Can you recall a situation where your positive attitude had a contagious effect on your clients or colleagues? How did this positivity contribute to the overall success of your coaching business or team?

About the Author: Moving The Human Spirit

Moving The Human Spirit are passionate about uncovering the myth that trauma only happens to a few people and that nothing can change the impact. We have spent the last decade helping clients look through the lens of trauma in a completely different way